Frequently asked questions
Everything you need to know about upgrading your AI with Guide IQ.
About Guide IQ
What is Guide IQ?
Guide IQ is the brand intelligence layer for AI marketing. It builds your complete brand strategy, voice, and marketing system from a focused set of questions, then packages it into a Brand Brain you export and load into any AI you already use. Your AI stops producing generic output and starts producing content that sounds like your business, reflects your positioning, and aligns to your strategy. One system. Every AI you use.
Why does my AI need Guide IQ if it’s already "smart"?
Your AI is capable. What it's missing is context. It doesn't know your business, your customers, or what makes you different. Without that, it defaults to generic patterns that work for no one in particular.
Guide IQ gives it three things it can't build on its own: a complete picture of your brand and positioning, a personalized marketing strategy, and expert marketing skills built to execute.
The AI stays the same. What it knows changes everything.
Why do AI agents need a Brand Brain for marketing?
Out of the box, they have no context and no expertise. They can execute tasks but they don't know which tasks matter for your business, your audience, or your positioning.
Without that foundation, they produce generic content and waste your time.
Guide IQ builds your complete Brand Brain from 12 focused questions and gives any agent your brand strategy and AI Marketing Skills so it knows what to do and how to do it well for your specific business.
Why choose Guide IQ over other options?
Other tools generate content from generic knowledge or lock your brand context inside their platform.
Guide IQ builds your complete Brand Brain, including your brand strategy, positioning, voice, and AI Marketing Skills, and exports it into any AI you already use.
It works with Claude, ChatGPT, OpenClaw, Gemini, Grok, Manus, Perplexity, or any agent.
You set it up once and every AI you use knows your business from that point forward.
No re-explaining. No starting over. No monthly subscription. $149 once.
Is this just another collection of marketing prompts?
No. Prompts are one-off instructions that disappear when the conversation ends.
They require you to already know what good marketing looks like.
Guide IQ builds your complete Brand Brain from 12 focused questions, then loads it with expert AI Marketing Skills built by real marketers covering content creation, sales outreach, paid ads, email, PR, and more.
Every AI you load it into starts from that foundation every time. Prompts give your AI a nudge. Guide IQ gives it a brain.
Can I trust the AI to make strategic decisions with Guide IQ?
Yes, because it's no longer guessing. Guide IQ builds your brand strategy from your specific answers, not from generic training data. Your positioning, audience, messaging, and channel plan are structured into a system your AI follows. Every output is grounded in your business, not a statistical average of every other business using the same tools.
How long does it take to get Guide IQ set up?
15 minutes. Answer 12 focused questions about your business, audience, and goals. Guide IQ builds your Brand Brain, export your files, and load them into any AI. Your AI has full brand context and is ready to execute.
Do I need marketing experience or prompt engineering skills?
No. Guide IQ is built for founders running marketing without a team. You share what you know about your business. Guide IQ turns that into a structured strategy and gives your AI the skills to execute it. No marketing background required. No prompt writing required.
What are the 12 strategic questions?
They cover your business, your product, your target audience, what makes you different, and your goals. They're designed to pull the knowledge out of your head and turn it into a complete Brand Brain any AI can follow. No marketing jargon. Just straightforward questions about your business.
How it works
What is a Brand Brain?
The Brand Brain is the complete intelligence system Guide IQ builds for your business. It packages your Brand DNA, Brand Soul, Brand Strategy, and AI Marketing Skills into a single exportable system your business owns permanently. When you load it into any AI, that AI has your full brand context, your positioning, your voice, and the expertise to execute across content, ads, email, outreach, and campaigns. It's the difference between an AI that knows your business and one that's working from generic knowledge.
What does Brand DNA do for my AI?
Brand DNA is the strategic foundation everything else is built on. It captures your positioning, messaging, brand voice, buyer personas, competitive edge, and proof points in a structured format any AI can follow.
Without it, your AI is working from generic knowledge. With it, every piece of content, every email, every campaign starts from a complete picture of your business. The difference shows up immediately in output quality.
How is Guide IQ different from just using ChatGPT, Claude, or any other AI?
ChatGPT, Claude, Gemini, Grok, and every other AI are powerful general tools. The gap isn't their capability. It's that they have no persistent knowledge of your business and no marketing expertise built in.
Guide IQ loads your complete Brand Brain into those tools. Same AI. Completely different output. The intelligence was always there. Now it has something real to work with.
How is Guide IQ different from a "Great Prompt"?
A prompt tells your AI what to do for one task. It disappears when the conversation ends.
Guide IQ gives your AI a complete, persistent understanding of your brand, your strategy, and how to execute marketing well for your specific business. Every session, every tool, every output starts from that foundation. Prompts give your AI a nudge. Guide IQ gives it a brain.
What is included in Guide IQ?
You get full access to Guide IQ, where your Brand Brain lives as a single source of truth. This includes your Brand DNA dashboard, your personalized go-to-market strategy with progress tracking, and in-app tools for content and sales execution. You also receive the export files to load into any AI: your complete Brand Brain (Brand DNA, Brand Soul, Brand Strategy, and AI Marketing Skills in one package) and a setup guide for any model or agent you use. Everything you need, inside Guide IQ and ready to deploy to any AI.
What are the AI Marketing Skills?
They're expert execution frameworks built into your Brand Brain by real marketers. They cover content creation, copywriting, email marketing, sales outreach, paid ads, SEO, AI search visibility, PR, community building, and more.
Each skill gives your AI the judgment to execute at an expert level for your specific brand. Not just what to create, but how to create it well. They're updated regularly and every update is included at no extra cost.
Can my team use Guide IQ?
Yes. Unlimited users included. Your team, VAs, and freelancers all work from the same Brand Brain. Everyone produces content aligned to the same positioning, voice, and strategy.
It also shortens onboarding time significantly. A new hire can understand your brand and start executing from day one because everything is already structured and documented. Even a junior hire can produce expert-level marketing because the knowledge is built into the system.
Does Guide IQ replace a human marketer?
No, and it's not trying to. 82% of founders run marketing without a dedicated team because a hire isn't yet feasible. Guide IQ fills that gap with a complete Brand Brain and expert skills until the business is ready for that investment. If you already have a marketer, Guide IQ makes them faster and more effective. The brand context, strategy, and skills are already structured. Less briefing time. Less revision. Better output from day one.
Can I use Guide IQ for my agency clients?
Yes. Build a Brand Brain for each client, export to their AI tools of choice, and deliver brand-consistent output at scale. For agency and white-label options, contact us at hello@guideiq.ai.
Guide IQ Compatibility with LLMs & AI Agents
Does Guide IQ work with OpenClaw?
Yes. Load your Brand Brain into OpenClaw and it has the complete brand context and AI Marketing Skills to execute campaigns, content, and outreach aligned to your business. One of the best environments for running Guide IQ at scale.
Does Guide IQ work with Claude?
Yes. Claude Projects is one of the best environments for Guide IQ. Load your Brand Brain into a Project and Claude has full, persistent context on your brand across every conversation. No re-explaining. No starting from scratch.
If you use Claude Code or Cowork directly connect your Brand Brain with our MCP.
Does Guide IQ work with ChatGPT?
Yes. Load your Brand Brain into a Custom GPT or any ChatGPT conversation. Your brand context, strategy, and AI Marketing Skills are immediately available.
Does Guide IQ work with Perplexity?
Yes. Load your Brand Brain into a Perplexity project for research, competitor analysis, and content creation filtered through your brand positioning and buyer personas.
Does Guide IQ work with Gemini?
Yes. Upload your Brand Brain to Gemini by creating a GEM and get you content creation, strategy work, and campaign execution done with this AI. Your brand context carries across sessions.
Does Guide IQ work with Manus?
Yes. Load your Brand Brain into Manus as a project and it has the brand context and marketing expertise to execute the right tasks the right way without constant direction.
Does Guide IQ work with Grok?
Yes. Upload your Brand Brain to Grok and it has your complete brand strategy and AI Marketing Skills ready to execute.
Can I use Guide IQ with multiple AI agents at the same time?
Yes. That's the point. Upload your system files and skills to Claude for writing, ChatGPT for brainstorming, OpenClaw for execution, Perplexity for research. All of them work from the same brand intelligence. One source of truth across every agent.
Pricing and Refunds
Why is there no monthly subscription?
Because your Brand Brain is a business asset, not a service you rent. You pay $149 once and own your brand strategy, marketing system, and AI Marketing Skills permanently. All future skill updates are included. No recurring bill.
Is Guide IQ worth it at $149?
Here is what $149 replaces:
-Senior marketing hire: $150,000 to $250,000 per year, plus a 3 to 6 month ramp before meaningful output
-Marketing agency retainer: $5,000 to $15,000 per month, strategy leaves when the retainer ends
-Disconnected tool stack: $200 to $500 per month across 10 or more platforms, no shared brain, no alignment
-Brand and marketing strategy engagement: $10,000 to $25,000 one-time, no AI execution layer
$149 once. You own the Brand Brain permanently. All updates included.
What happens if my business, brand or strategy changes?
Update anything about your brand and re-export your Brand Brain. Your AI is current in minutes. Guide IQ grows with your business. Pivot, launch a new product, enter a new market. Your system adapts with you.
How do lifetime updates work?
As new AI Marketing Skills are added and existing frameworks are updated, you get access automatically. No extra cost. No subscription. Every improvement to the skills library is yours.
What is the refund policy?
14-day money-back guarantee. Build your Brand Brain, load it into your AI, and if you don't see a meaningful difference in output quality within 14 days, you get a full refund. No questions asked.
Guide IQ vs. The Competition
Guide IQ vs. Hiring a Fractional or Full-Time CMO
A senior marketer costs $150,000 to $250,000 per year and needs 3 to 6 months to ramp before producing meaningful output. Most early-stage businesses aren't at that stage yet.
Guide IQ delivers the same brand strategy and structured execution frameworks for $149 once. No ramp time. No salary. No management overhead. And when you're ready to hire, your Brand Brain shortens their ramp from months to days.
Guide IQ vs. Marketing Agencies
Agencies charge $5,000 to $15,000 per month. The strategy lives with their team. When the retainer ends, it leaves with them.
Guide IQ is $149 once. The Brand Brain is yours. If you bring in an agency later, they work from your existing system instead of starting from scratch.
Guide IQ vs. Marketing Courses and Playbooks
Courses give you knowledge you still have to interpret, adapt, and apply yourself. Most founders don't have the time to bridge theory to execution.
Guide IQ builds the strategy for you, tailored to your business, and gives your AI the skills to execute it. Not more reading. A system that runs.
Guide IQ vs. Poppy AI
Poppy is a visual planning tool at $20 to $50 per month. Guide IQ builds your complete Brand Brain, including strategy, positioning, voice, and AI Marketing Skills, then exports it into any AI you use. Different category entirely. $149 once, not a monthly subscription.
Guide IQ vs. Holo AI
Holo scans your website and generates content inside their platform at $19 to $39 per month. You're locked in. We actually recommend Holo AI within our platform as it’s great at making visual content especially ads ( but that is all it does ). Guide IQ is the layer underneath: it builds your Brand Brain and exports it into any AI you choose. You own the intelligence. It works across tools, not just one.
Guide IQ vs. Lindy AI
Lindy provides AI workers at $29 per month and up. But those workers still need direction. Guide IQ is the brand strategy and expert skills those workers need to stop producing generic output and start executing proven frameworks. Guide IQ is like a smarter Lindy marketing worker that you don’t need to keep paying every month.
Guide IQ vs. TryAICMO
TryAICMO is a marketing metrics dashboard at $50 to $200 per month. TryAICMO tracks marketing metrics. Guide IQ builds the Brand Brain and expert skills that produce results worth tracking. Different problem. $149 once, no monthly fees.
Guide IQ vs. Lebesgue
Lebesgue focuses on ad spend analytics at $59 to $1,499 per month. Lebesgue focuses on ad spend analytics. Guide IQ builds the brand strategy, messaging, and positioning that makes those ads work in the first place. Strategy before analytics.
Guide IQ vs. Marblism
Marblism provides AI employees at $24 to $44 per month. Guide IQ is what those employees need to actually know your business. Without brand context and expert skills, any AI worker produces generic output. Load your Brand Brain into any agent, including Manus or OpenClaw, and the output quality difference is immediate.
Guide IQ vs. Writer
Writer focuses on enterprise brand compliance at $18 per user per month. Guide IQ gives any business owner the same brand-consistent AI for $149 once. And you're not locked into one platform. Fine-tune any AI you use.
Guide IQ vs. Okara AI
Okara is a research tool at $99 per month. Okara is a research tool. Guide IQ goes from strategy through to full execution with AI Marketing Skills covering content, sales, outreach, ads, and more. $149 once. Not a monthly subscription.
Data Security
Your brand and business data are encrypted, securely stored, and never shared with third parties or used to train AI models. Your brand intelligence is yours.
Get Support
Questions? We're here to help. Reach us anytime at support@guideiq.ai
100% guarantee
If you don't see the value within 14 days, we refund you in full. No questions.
Upgrade how your AI markets your business