Frequently asked questions
Everything you need to know about upgrading your AI with Guide IQ.
About Guide IQ
What is Guide IQ?
Guide IQ is an AI marketing fine-tuning tool that upgrades any AI agent to be your expert marketer. Answer 20 strategic questions and Guide IQ builds your complete brand and marketing strategy, paired with 26 expert marketing skills. Plug it into Claude, ChatGPT, or any AI. Your AI goes from generic to performing like a CMO who knows your business inside and out.
Why does my AI need Guide IQ if it’s already "smart"?
Your AI is smart but it has no marketing judgment. It doesn't know your business, your customers, or what makes you different. And it can't tell a winning marketing strategy from a bad one. It pulls from generic internet advice and treats every business the same. Guide IQ gives it three things it's missing: deep knowledge of your business, expert marketing judgment, and 26 proven skills. That's the difference between generic output and marketing that actually converts.
Why do AI agents need to be fine-tuned for marketing?
Because out of the box, they have no context and no expertise. They can execute tasks but they don't know which tasks matter for your business. They don't know your audience, your positioning, or which campaigns to prioritize. Without fine-tuning, they produce generic content, run the wrong playbooks, and waste your time. Guide IQ gives any agent your complete brand strategy and 26 expert marketing skills so it knows what to do and how to do it well.
Why choose Guide IQ over other options?
Other tools generate content from generic knowledge. Guide IQ builds your complete brand and marketing strategy, pairs it with 26 expert marketing skills, and fine-tunes any AI you use. It works with Claude, ChatGPT, OpenClaw, or any agent. You set it up once and your AI knows your business from that point forward. No re-explaining, no starting over, no monthly subscription. $499 one-time for what would cost $150K+ to hire.
Is this just another collection of marketing prompts?
No. Prompts are generic instructions anyone can write. Guide IQ builds your complete brand strategy from 20 questions, then pairs it with 26 expert marketing skills built by real marketers.
These are proven frameworks covering content creation, sales outreach, competitor research, paid ads, and more. They're updated monthly and structured so any AI can execute them. Not tips. Not templates. A full marketing system.
Can I trust the AI to make strategic decisions with Guide IQ?
Yes. Because your AI isn't guessing. You share your goals, vision, and business details. Guide IQ builds your complete brand strategy, recommends the right playbooks and channels, and pairs it with 26 expert marketing skills. Your AI executes based on that strategic foundation, not generic advice. Every output is grounded in YOUR specific business.
How long does it take to get Guide IQ set up?
Under 30 minutes. Answer 20 strategic questions, Guide IQ builds your complete brand and marketing strategy, export your files, and upload to any AI. Done. Your AI is fine-tuned and ready to execute.
Do I need marketing experience or prompt engineering skills?
No. That's the whole point. You share your business goals and vision. Guide IQ builds the strategy and provides 26 expert marketing skills. Your AI does the rest. No marketing background needed. No prompt writing needed.
What are the 20 strategic questions?
They cover your business, your product, your target audience, what makes you different, and your goals. They're designed to pull the knowledge out of your head and turn it into a complete brand and marketing strategy that any AI can use. No marketing jargon. Just straightforward questions about your business.
How it works
What is No-Code Fine-Tuning?
Fine-tuning is how you turn a generic AI into a specialist. Normally this requires engineers and custom code. Guide IQ lets you do it in minutes with no technical skills. Answer 20 questions, export your brand strategy and marketing skills, upload to any AI. Your AI is now fine-tuned to your business. No code. No developers. No complexity.
What does Brand DNA do for my AI?
Without it, your AI is guessing. It doesn't know your business, your customers, or how to talk about what you do. Brand DNA gives your AI everything it needs: your positioning, messaging, brand voice, buyer personas, competitive edge, and proof points. With Brand DNA, your AI stops guessing and starts executing strategy, content, outreach, and campaigns as if it knows your business inside and out.
How is Guide IQ different from just using ChatGPT, Claude, or any other AI?
ChatGPT, Claude, Gemini, Grok, and every other AI are powerful but they don't know your business and they don't have expert marketing skills. The gap isn't intelligence. It's context and expertise.
Guide IQ fine-tunes them with your complete brand strategy, go-to-market plan, and 26 proven marketing skills. Same AI, completely different output.
How is Guide IQ different from a "Great Prompt"?
A prompt is a one-time instruction that disappears when the conversation ends. Guide IQ fine-tunes your AI with a complete brand strategy and 26 expert skills that stay with it permanently.
Every conversation, every output, every campaign starts from that foundation. Prompts give your AI a task. Guide IQ gives it knowledge and expertise.
What is included in Guide IQ?
You get full access to Guide IQ where your brand and marketing strategy lives as a single source of truth. This includes your Brand DNA dashboard, go-to-market strategy with progress tracking, and in-app content and sales tools. You also receive export files to fine-tune any AI: your complete Marketing System, 26 expert AI Marketing Skills, and a Setup Guide for any AI. Everything you need, inside Guide IQ and ready to deploy to any agent.
What are the 26 Expert Marketing Skills?
They're proven marketing frameworks built by real marketers covering content creation, sales outreach, email campaigns, paid ads, competitor research, PR, community building, AI search optimization, and more. Each skill teaches your AI how to execute at an expert level, not just generate generic output. They're updated monthly with new frameworks and tactics that actually work. Your AI doesn't just know what to do. It knows how to do it well.
Can my team use Guide IQ?
Yes. Unlimited users included. Your team, VAs, and freelancers can all access Guide IQ and fine-tune their own AI agents from the same brand strategy and marketing skills. Everyone operates from a single source of truth.
It also works as a training tool, keeping your entire team aligned on your brand, messaging, and strategy. Even a junior hire can produce expert-level marketing because the knowledge is built into the system.
Does Guide IQ replace a human marketer?
82% of founders handle marketing without an expert, usually because the budget isn't there. Guide IQ fills that gap with CMO-level strategy and 26 expert marketing skills for $499 instead of $150K+ a year.
But we believe AI and humans work best together. Guide IQ handles the strategy, frameworks, and execution. Humans bring the creativity, judgment, and final approval.
If you have a marketer, Guide IQ makes them better. If you don't, Guide IQ gives you expert marketing until you're ready to hire.
Can I use Guide IQ for my agency clients?
Yes. Guide IQ works for agencies managing multiple brands. Build Brand DNA and marketing strategies for each client, fine-tune their AI agents, and deliver expert-level output at scale.
For agency pricing and white-label options, contact us at support@guideiq.ai.
Guide IQ Compatibility with LLMs & AI Agents
Does Guide IQ work with OpenClaw?
Yes. Upload your Guide IQ system files and skills to OpenClaw and it goes from a generic agent to an expert marketer for your business. It executes campaigns, content, and outreach aligned to your brand.
Does Guide IQ work with Claude?
Yes. Claude Projects and Cowork are some of the best environments for Guide IQ. Upload your system files and skills and Claude has full context on your brand, strategy, and marketing skills across every conversation.
Does Guide IQ work with ChatGPT?
Yes. Upload your Guide IQ system files and skills to a Custom GPT or use them in any ChatGPT conversation. Your ChatGPT instantly has your brand strategy and expert marketing skills.
Does Guide IQ work with Perplexity?
Yes. Upload your Guide IQ system files and skills to Perplexity or Perplexity Computer and use it for deep market research, competitor analysis, and content creation all filtered through your brand positioning and buyer personas.
Does Guide IQ work with Gemini?
Yes. Upload your Guide IQ system files and skills to Gemini for content, strategy, and creative work. Your brand context and marketing skills transfer seamlessly.
Does Guide IQ work with Manus?
Yes. Upload your Guide IQ system files and skills to Manus and it has the brand context and marketing expertise to execute the right tasks the right way without constant direction.
Does Guide IQ work with Grok?
Yes. Upload your Guide IQ system files and skills to Grok and it has your complete brand strategy and 26 marketing skills ready to execute.
Can I use Guide IQ with multiple AI agents at the same time?
Yes. That's the point. Upload your system files and skills to Claude for writing, ChatGPT for brainstorming, OpenClaw for execution, Perplexity for research. All of them work from the same brand intelligence. One source of truth across every agent.
Pricing and Refunds
Why is there no monthly subscription?
Because we're sick of subscriptions and we want Guide IQ to be a no-brainer upgrade within reach for any business. You pay $499 once and you own your brand strategy, marketing system, and 26 expert skills. All future skill updates included. It's a business asset, not a recurring bill.
Is Guide IQ worth it at $499?
We think it's actually a steal when you compare it to the alternatives:
-Fractional CMO: $5,000 to $15,000/month -Marketing agency: $3,000 to $10,000/month -Full-time marketer: $8,000 to $12,000/month -Brand and marketing strategy engagement: $10,000 to $25,000 one-time
For a $499 one-time payment and lifetime access. You get Complete brand strategy, go-to-market plan, and 26 expert marketing skills. All future updates included.
What happens if my business, brand or strategy changes?
Update your Brand DNA, adjust your strategy, and context and re-export your system files.
Your AI is retrained in minutes. Guide IQ grows with your business. Pivot, launch a new product, enter a new market. Your marketing system adapts with you.
How do lifetime updates work?
As we add new marketing skills and update existing frameworks, you get access automatically. No extra cost. No subscription. Every improvement to the skills library is yours as a founding member.
What is the refund policy?
14-day money-back guarantee. If you build your Brand DNA and strategy, implement it, and don't feel your AI has been meaningfully upgraded, we refund you in full. No questions.
Guide IQ vs. The Competition
Guide IQ vs. Hiring a Fractional or Full-Time CMO
A CMO costs $150K to $250K per year and they're worth every penny. But most businesses can't afford one. Guide IQ gives you a complete brand strategy, go-to-market plan, and 26 expert marketing skills for $499 once. And if you do hire a CMO later, Guide IQ makes them even better on day one.
Guide IQ vs. Marketing Agencies
Agencies charge $5K to $15K per month. When you stop paying, the strategy leaves with them. Guide IQ costs $499 once and you own your brand intelligence forever. Export it, fine-tune any AI, and never depend on an agency again.
Guide IQ vs. Marketing Courses and Playbooks
Courses cost $1,000 to $5,000 and give you knowledge you still have to apply yourself. Guide IQ builds your strategy for you, gives you 26 expert skills, and fine-tunes your AI to execute. Not education. Execution.
Guide IQ vs. Poppy AI
Poppy is a visual planning tool at $20 to $50 per month. Guide IQ builds your complete brand and marketing strategy, gives you 26 expert skills, and fine-tunes any AI. Different category. $499 once, not a monthly subscription.
Guide IQ vs. Holo AI
Holo scans your website and generates content inside their platform at $19 to $39 per month. You're locked in. We actually recommend Holo AI within our platform as it’s great at making visual content especially ads ( but that is all it does ). Guide IQ builds your strategy from 20 questions, gives you 26 expert skills, and exports to any AI you choose. You own the intelligence and take it anywhere.
Guide IQ vs. Lindy AI
Lindy provides AI workers at $29 per month and up. But those workers still need direction. Guide IQ is the brand strategy and expert skills those workers need to stop producing generic output and start executing proven frameworks. Guide IQ is like a smarter Lindy marketing worker that you don’t need to keep paying every month.
Guide IQ vs. TryAICMO
TryAICMO is a marketing metrics dashboard at $50 to $200 per month. Guide IQ fine-tunes your AI to execute strategy, not just track it. $499 once. No monthly fees.
Guide IQ vs. Lebesgue
Lebesgue focuses on ad spend analytics at $59 to $1,499 per month. Guide IQ builds the brand strategy, messaging, and go-to-market plan that makes those ads work in the first place. Different problem. Different solution.
Guide IQ vs. Marblism
Marblism provides AI employees at $24 to $44 per month. Guide IQ is what those AI employees need to actually know your business. Without brand context and expert skills, AI employees produce generic work. Guide IQ fixes that. An AI agent like Manus or Clawbot with Guide IQ is much more powerful than a Marbalism “employee”
Guide IQ vs. Writer
Writer focuses on enterprise brand compliance at $18 per user per month. Guide IQ gives any business owner the same brand-consistent AI for $499 once. And you're not locked into one platform. Fine-tune any AI you use.
Guide IQ vs. Okara AI
Okara is a research tool at $99 per month. Guide IQ goes beyond research into full execution with 26 expert marketing skills covering content, sales, outreach, ads, and more. $499 once. Not a monthly subscription.

Data Security
Your brand and business data are encrypted, securely stored, and never shared with third parties or used to train AI models. Your IP stays yours.
Get Support
Questions? We're here to help. Reach us anytime at support@guideiq.ai
100% guarantee
Build your Brand DNA and strategy, fine-tune your AI, and if you don't see the value within 14 days, we refund you in full. No questions.
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